How to Build a Content Calendar That Actually Works

We’ve all been there—staring at a blank spreadsheet labeled content calendar, hoping the coffee we chugged brings the inspiration and ambition we need. The idea to create a content calendar starts with great intentions—this year, I’ll post once every week!—and ends with a handful of half-finished ideas, a few missed deadlines, and that sinking feeling that social media might actually be a black hole. Or witchcraft. 

Most content calendars fail because they’re built for a fantasy version of marketing. The one where you have infinite time, your creativity never dips, and every platform gets equal love. The reality is that good marketing isn’t about doing more. It’s about doing less, but better.