Jane Macdonald, director and Yarnell Consulting, wearing a blue and white striped blouse, sitting against a light-colored wall.

At Yarnell, we help our clients grow through tailored marketing strategies, brand planning and long-term, collaborative relationships.

Whether you need full-service execution or expert strategy, we craft marketing plans that drive impact, foster loyalty and deliver results so that your brand can stand out and grow.

Hi, I’m Jane. Director @ Yarnell.

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TRUSTED BY

  • MyB logo in purple and pink text with a star above it.
  • DigitalX logo with stylized text and a curved red line beneath it, on a black background.
  • A black T-shirt with a design of gray text reading 'Hierarchy Group' and a graphic of a lighthouse at the top.
  • Black background with the word 'VENTUS' in gray text and a stylized, angular logo above it.
  • Text that reads 'U/J COMMON' in black font on a white background.
  • A logo with the text 'Matrescense NZ' inside a circular wreath design.
  • Harcourts and Grenadier logos with a multicolored star in between, on a black background.
  • Logo for Lancoop, a New Zealand-based cooperative, featuring a green leaf and the company name in green and black text.
  • A soy sauce bottle with a white cap, featuring a label that says "Shoyu" in large blue letters and "Original" in smaller gray letters.
  • Logo for 'by nature from New Zealand' featuring a leaf integrated into the design.

With so many agencies and consultants out there, why Yarnell? Simple—we treat our clients the way we’d want to be treated. That’s the foundation of everything we do. After 15 years on the brand side, our founder, Jane, set out to create an marketing consultancy where she could drive real impact for businesses through strategic marketing planning, execution, and long-term collaborative relationships based on a foundation of compassion, integrity and high performance.

We don’t take a cut of your media spend. We come to every meeting prepared and keep our reporting clear and honest. Long-term partnerships are rewarded, not required — because we believe in earning your trust month after month, not locking you in with contracts.

Why Yarnell?

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Marketing consultant using a Samsung tablet on a white desk with plants, glasses, and a pencil.

Explore what we offer

  • Success doesn’t happen by chance—it starts with a strong strategy. At Yarnell, we help businesses create clear, results-driven strategies that drive growth, connect with the right audience, and set the foundation for long-term success. Whether you’re building a brand strategy, refining your marketing approach, or expanding into international markets, we develop tailored plans that align with your goals and make an impact.

  • Effective marketing is more than just getting your name out there—it’s about reaching the right people, with the right message, at the right time. At Yarnell, we craft data-driven marketing and communications strategies that engage audiences, build brand awareness, and drive measurable results. From market research and performance marketing to social media and content marketing, we help businesses cut through the noise and connect in meaningful ways. Whether you need full GTM planning or real estate-specific marketing, we create strategies that deliver impact.

  • Your brand is more than just a logo—it’s the foundation of how your audience sees, feels, and connects with your business. At Yarnell, we create standout brand identities that are both authentic and strategically designed for long-term success. From brand strategy and visual identity to packaging, photography, and videography, we craft cohesive branding that tells your story and sets you apart in a crowded market.

  • Get the expertise of a Chief Marketing Officer without the full-time commitment. With our Fractional CMO services, you gain direct access to Jane, Yarnell’s founder, a seasoned marketing leader, who provides strategic oversight, high-level guidance, and hands-on leadership tailored to your business needs. Whether you’re refining your marketing strategy, scaling your efforts, or managing a growing team, we offer the leadership you need to drive results—at a fraction of the cost.

  • Unlock your full potential with one-on-one mentoring from Jane, founder of Yarnell. Whether you're a business owner, marketing professional, or entrepreneur, Jane provides tailored guidance to help you refine your strategy, build confidence, and overcome challenges. With practical insights and personalized support, we help you navigate the complexities of marketing and business growth—empowering you to achieve your goals with clarity and confidence.

Our Services

Don’t Just Take Our Word For It

  • “If you are to work with Jane Macdonald then you need to be prepared. If you think you know what marketing and brand management is, when you work with Yarnell you realise you don’t. Her business acumen and brilliance is second only to her ernest fever that she applies herself to the task at hand. Jane gives everything to her work, not because she loves it, although she does, because she can’t not. It’s who she is. It is a unique experience to be treated with such respect and importance and quite another thing altogether to clumsily try to explain what you want and see it effortlessly, exactly portrayed right before your eyes, on time, as promised. She is execution and dignity defined. If you’re serious about success, then Yarnell Consulting is a necessity. UNCOMMON wouldn’t be what it is and couldn’t be what it will become with out the purposeful , intentional hand of Jane Macdonald. We are eternally grateful.”

    Director, UNCOMMON Hair & Skincare

  • "We've hired Jane to lead our marketing efforts at our new company. I had some marketing experience but needed an expert to take over. After months of searching, I met Jane, and she exceeded my expectations. She understood my needs, expanded on ideas, and enhanced our social advertising strategy. She now manages our email campaigns, aligning SEO with audience-driven content. Her reporting is excellent, and she’s honest with her hours. I highly recommend Jane for any marketing project!"

    COO, ACI Apartments San Diego

  • "Jane’s expertise in marketing strategy not only instilled me with confidence, but also introduced me to invaluable new tools. Her friendly demeanour and reassuring guidance made our collaboration both calming and empowering.”

    Director, The Mental Edge

  • "It has been such a pleasure / life saver working with Jane and the Yarnell team! As a real estate professional I need to spend my time working with clients and in my business. I struggled to do my own marketing for a few years until I finally hired Yarnell. Now I have blogs, email campaigns, social media ads and google ads, all optimised with relevant content for the right platforms. I finally feel like my marketing is going to saturate the market and be another source of lead generation!"

    CEO & Licensed Real Estate Agent, ACI Apartments San Diego

  • "I had the privilege of working with Yarnell (Jane) in 2024. Jane's ability to tailor a plan to nail results-driven marketing is second to none. Jane's collaborative style, taking us all on the journey of the required behavioural change alongside implementing powerful marketing strategies was a Change Manager's dream result. Aligning strategic objectives with commercial outcomes is a unique talent that came so naturally from Jane, right messaging, right audience and at the right time."

    Director, Business Transformation and Change Limited

  • "Jane has been an invaluable asset to our marketing team at Lanocorp, specifically our brand By Nature Skincare as we looked to grow in the U.S. market. She guided us in the launch of our ambassador program and helped us secure a TikTok Ads account — both major wins. Her knowledge of beauty marketing and TikTok was spot on, and her strategy matched our goals for growing in the USA perfectly. Beyond her expertise, she’s just genuinely great to work with!"

    Digital Marketing Manager, Lanocorp New Zealand Limited

Check Out The Results

Book a free consultation today.

This is your opportunity to speak directly with Jane about your current marketing challenges, future goals, and what success looks like for your business. It’s also a chance to explore working styles, align on values, and see if Yarnell is the right fit for your needs. No hard sell, no hidden fees — just an open, honest conversation about your business, current and future state.

We get it — there are a lot of emails out there right now. That’s why we keep ours simple.

Once a month, you’ll get a thoughtful mix of marketing ideas, practical advice, interesting trends, and a few behind-the-scenes stories from the world of small business and brand building. We might even sprinkle in an enticing offer every once in a while if we’re feeling wild.

The goal? To offer real value, spark a sense of community, and give you something genuinely worth reading with your morning coffee.