One Size Doesn't Fit All: Matching Your Message to The Right Social Channel

A ‘one size fits all’ approach rarely fits all. From t-shirts to bicycles and beyond, it’s probably just going to fit a small demographic. The same goes for social media strategies.

For many brands, social content starts as a good intention—”let’s meet our customers where they are!”—and ends as a copy-paste exercise across every channel. A thoughtful LinkedIn post becomes an awkward Instagram caption. A snappy TikTok is recycled on Facebook and lands offensively to an audience that doesn’t understand the joke. It’s not the message that’s wrong; it's just not dressed for the occasion. 

So how do you make sure your message fits? You start with strategy, not the platform.