Is Your Marketing Working? How to Measure What Really Matters

Marketing can sometimes feel like shouting into the void—and then obsessing over how many people heard you. Likes, followers, impressions… they’re easy to see, easy to count, and tempting to fixate on. But here’s the hard truth: just because a post garnered 500 likes doesn’t mean it moved the needle for your business.

Small business owners can easily fall into this trap, mistaking vanity metrics for real results. It’s not that engagement isn’t useful—it’s that engagement alone doesn’t pay the bills. To understand if your marketing is working, it’s important to focus on metrics that connect to your business goals.